Metlawgroup served as lead counsel to one of the client’s worldwide brands to manage an engaging multi-year social media content publishing campaign in the fashion, music and lifestyle verticals. The client hired young reporters with large social media audiences to interview up-and-coming urban artists in major cities throughout the US.
Some features of the multi-year campaign include:
- devising comprehensive reporter policies rules
- conducting weekly content clearance
- providing strategic counsel on scale and other issues related to IP and publicity rights clearances
- coordinating with business team and agency for rolling out to multi-city coverage