Metlawgroup served as lead counsel to one of the client’s worldwide brands to manage an engaging multi-year social media content publishing campaign in the fashion, music and lifestyle verticals. The client hired young reporters with large social media audiences to interview up-and-coming  urban artists in major cities throughout the US.

Some features of the multi-year campaign include:

- devising comprehensive reporter policies rules

- conducting weekly content clearance

- providing strategic counsel on scale and other issues related to IP and publicity rights clearances

- coordinating with business team and agency for rolling out to multi-city coverage