In 2012, metlawgroup managed the year-long global promotion featuring Kobe Bryan and Lebron James. The campaign spanned 12 months where players would enter a contest for a chance to play in client's 2013 All-Star basketball weekend.

Some features of the campaign included:

- prepared contest rules where players selected from all over the world

- advised client on UGC player contest submissions through uploaded video clips

- live dunking event integration and player contest entry

- team selection by Lebron James and Kobe Bryant

- fan sweepstakes component

- featuring viewer rating system as part of the contest scoring