In 2012, the client retained metlawgroup to take lead as legal counsel in its annual refreshing films contest whereby 6 students were selected from leading US film schools to produce their 3-minute shorts featuring their nonalcoholic beverages.

Some features of the campaign included:

- devised rules for submissions

- comprehensive script  and rights clearance

- prizing included $15,000 budget to shoot each short

- rough / final cut review and editing recommendations

- winning submission released on 2000 screens nationwide