In 2012, metlawgroup managed the year-long global promotion featuring Kobe Bryan and Lebron James. The campaign spanned 12 months where players would enter a contest for a chance to play in client's 2013 All-Star basketball weekend.
Some features of the campaign included:
- prepared contest rules where players selected from all over the world
- advised client on UGC player contest submissions through uploaded video clips
- live dunking event integration and player contest entry
- team selection by Lebron James and Kobe Bryant
- fan sweepstakes component
- featuring viewer rating system as part of the contest scoring